What Canadians like and dislike about the Liberal Party of Canada
SES asked Canadians to describe in their own words what they liked and disliked about the Liberal Party of Canada (see detailed stats in Support Materials on right). The most popular ‘like’ was ‘like nothing’ followed by ‘policies’,’ they are about as good as any other party’ and that ‘they are an alternative’.
But check out the negatives….corruption/scandal tops the list.
Although the media focus has been on the Liberal leadership, polling shows that there are clearly some bigger issues with the Liberal ‘brand’. The fact that one of every three Canadians, unprompted, used words like ‘corrupt’ and ‘scandal’ to describe the Liberals shows that the Liberal image has not recovered from the sponsorship scandal. The Liberals have a steep mountain to climb to get over this challenge. Although the Liberals will have a new leader, a key question Canadians will likely ask is – how will this new leader be a break with the past?
It’s interesting to note that even with this image problem we have a statistical tie between the Conservatives and the Liberals. On the one hand we have the Liberals who still have baggage….on the other we have the Conservatives who are mired in foreign policy which has mixed traction among voters.