Nanos-UB – US takes hit in perceptions among Canadians on human rights (Nanos-UB Nine Year Tracking Study)
We are in year nine of our tracking study with the State University of New York at Buffalo (SUNY-UB). The Nanos-UB North American monitor looks at the views of Canadians and Americans on border and security issues and co-operation.
Of note, the survey was completed at a time of focus on speculated intervention in Syria by the US. A review of the long term tracking of the perceptions of Canadians’ human rights alignment among Canada’s major trading partners suggests that the US has taken a significant current image hit in Canada as a result of US speculation of an intervention in Syria. The percentage of Canadians who said that the US was the country most aligned with Canada on human rights issues has dropped from 49 percent to 27 percent over the past year.
A Nanos RDD Crowdsource random survey of 1,000 Canadians was conducted between August 18th and 22nd, 2013. Participants were randomly recruited by telephone through the proprietary Nanos Crowdsource sample and administered a survey online. The sample included both land- and cell-lines across Canada. The results were statistically checked and weighted using the latest Census data. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of 20. Between August 29th and 31st, 2013, a random representative online survey of 1,000 Americans was conducted. Results were statistically checked and weighted using the latest Census data.
Key Findings from the Nanos-UB Nine Year Tracking Study
Human Rights - Canada top among Americans - US drops to second behind Britain among Canadians. Readers should note that the survey was completed during the period that Britain rejected intervening in Syria while the US speculated on an intervention in Syria. This has had an impact on the views Canadians have of the US.
Relationship Drift - The nine year trend suggests a continuing drift in opinion between Canadians and Americans in terms of cooperation on national security, anti-terrorism, and border security. Canadians consistently remain less likely to support cooperation compared to Americans.
Family Values - Mutual top rankings for family values continue.
Business Values - Canada, China, Japan, and Britain were close among Americans, while the US ranked a runaway first among Canadians. The scores of Britain in this measure improved in the US while there has been a drop among Canadians in the US business values scores.
Inspecting Shipments - Focus on Mexico remains high while focus on China increased over the past year. Only five percent of Americans thought Canadian goods should be inspected while seven percent of Canadians thought American goods should be inspected.
Questioning Visitors - Mexico continues to top the lists in both Canada and the United States as the priority for checking visitors. The intensity of priority checking of Mexicans is higher among Americans than Canadians, while China as a priority in Canada has increased over the past year. Only six percent of Americans thought Canadians should be checked at the border, while thirteen percent of Canadians thought Americans should be checked at the border.
Integrated Energy Policy - Views on the importance of developing an integrated energy policy remains strong but have eroded over the past nine years. Almost six out of seven Americans and eight out of ten Canadians see developing an integrated energy policy as very or somewhat important. The views related to this measure have remained strong and relatively unchanged.
What do you think?