Canadians split on impression of political groups on Facebook; many uncertain (Nanos Poll Completed February 8)
Although Canadians are split on their impressions of political groups organizing themselves on Facebook, they are more likely to agree that political Facebook groups should have little or no influence on government. The key takeaway is that observers should delineate between the ability of Facebook to politically mobilize and its true political heft.
The latest polling conducted by Nanos Research indicates that when asked to rate how much influence political Facebook groups should have on government, approximately one in every two Canadians believed they should have little to no influence (46.6% rated 1 or 2, out of 5). One in five Canadians was neutral (21.2% rated 3) and another one in five was unsure (20.9%). Only eleven percent of Canadians felt political Facebook groups should have an influence on government (11.3% rated 4 or 5).
When asked their impressions of political groups on Facebook, three in ten Canadians had positive or somewhat positive impressions (31%) of political groups making use of Facebook, while an equal amount of Canadians had negative or somewhat negative impressions (29.7%). Four in ten Canadians were unsure in their impression (39.3%).
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Influence of Political Groups on Facebook Question: On a scale of 1 to 5 where 1 is no influence and 5 is significant influence, how much influence should political Facebook groups have on any government?
No influence (1) – 31.9%
2 – 14.7%
3 – 21.2%
4 – 5.7%
Significant influence (5) – 5.6%
Unsure – 20.9%
Impression of Political Groups on Facebook Question: As you may know, different political groups organize themselves on Facebook to share ideas, information and to help mobilize their activities. Do you have a positive, somewhat positive, somewhat negative or negative impression of political groups on Facebook?
Somewhat positive 15.8%
Somewhat negative 9.0%
What do you think?
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